Doctoral Dissertation

Emotional skills for service designers in co-creation practices

This is a PhD research in the Culture-based Service Design programme at the University of Lapland. The purpose of this study is to broaden the understanding and knowledge about emotions in the service designer role as a facilitator. The contribution of this study is to expand and make visible the emotional skills that service designers should develop and strengthen when they are carrying out workshops with co-creative characteristics.

Emotions always have been part of my life, I believe emotions play a significant and very invisible role in people’s life. In my work, emotions are relevant as a way to connect with people and create kind and collaborative communities.

As a part of my job, I read the book Surfing the Emotional Wave (Bloch, 2008) where I was amazed by the nice and clear explanation of the author about the meaning of emotions in our behaviour and how we can see from others. 

My research is based on ten years working in different kind and sizes of projects where I identified emotions as an essential factor of people communication and creation. This study is based on the perspective 3 C’s trilogy (head, heart and body) called after its initials in Spanish (Cabeza, Corazón y Cuerpo) which was created by Mauricio Tolosa, he has applied the trilogy for more than 20 years in various projects with national and local communities in many countries in North and South America. 






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